As part of my MA course, I was asked to generate an idea for a new (digital) business opportunity that I could pursue, but which had a clear cultural aspect to it. My initial idea was Jazzgirl that I talked about in week 4’s post.

However, in a lot of the feedback that I got, people raised the concern that it might be too niche.

Now to clarify the idea – the label would focus on female artists within all genres that Jazzman Records cover (hence the name Jazz Girl) but the app would include information from all Jazzman Records labels.

I can see how this might be confusing for some (to have an app called one thing and it covers something else), so I wanted to run by a new idea with you all that I had this weekend.

DISCLAIMER: Before anybody goes crazy in the comments field, I would just like to point out that the ideas and thoughts in this post are all THEORETICAL and part of my MA degree. I would appreciate you giving me feedback and help, but in a constructive way if possible.

So the new idea that I had was to just create a Jazzman app that would take advantage of all the material we get hold of when we “dig deeper” and give people access to a bunch of unseen material that sometimes doesn’t make the cut due to lack of money or time or space (there is only so many pictures you can fit in a booklet before it becomes a mini book…)

I am basing this idea a lot on the Blue Note app but I would like to take our app one step further and link the bridge between digital and real life – mainly because we pride ourselves on our physical products.

I would firstly like to share some screenshots borrowed from evolver.fm to give you an idea of how the Blue Note app looks and works, and then explain how I would like to make the Jazzman one a bit different.


Homepage where you have features on artists or playlists, as well as recommendations etc


Dexter Gordon – artist page with different types of content – here it is music


Biography


Videos


News


Similar Blue Note Artists to Dexter Gordon

The actual app is free to download, but it is only if you decide to subscribe monthly for £1.99 that you get access to ALL CONTENT that the app has to offer.

The way I had envisioned the Jazzman app would be similar – so free to download to your tablet or smart phone but pay a small monthly fee to subscribe and access all available content, as well as getting all the latest news or new content before others.

Maybe even incorporate the blog and the radio show in there if that is possible?

However, I also wanted to add some premium accounts to the mix that would connect the digital world with the physical one, as well as features that would hopefully make the fans of the brand feel more involved with what we do.

One idea was that for a certain amount each month, you would subscribe digitally as well as physically to all new Jazzman releases – so with that specific premium account you would have first access to the new Jazzman releases digitally via the app, and you’d get them sent home to you without the hassle of trying to order them on the website.

Another idea was to create a special “Jazzman Recommends” section linked to our webstore where Jazzman Gerald personally would pick out the best releases of either the week or month and for a certain amount each month, people could subscribe digitally and/or physically to get those releases sent to them automatically. A bit like a record club generated by Jazzman.

And if that would take off, we could even introduce a guest feature, so you would get a notification saying that next month Gilles Peterson would be picking the releases.

I know this isn’t a new business, more like an idea to expand a part of an existing business, so I might not be allowed to do this.

Nevertheless, I would still love to hear your thoughts on this though!

P.S. If you are not familiar with Jazzman Records, we basically “dig deeper” not just music wise, but also when it comes to liner notes (so information about the artists and their music), pictures, and with the app, it would mean video and so on too. It would give us an opportunity to bring to life all the content that we have, as well as sharing the content we might not have been able to share on physical releases.

Dear Catariya,

Today is your 26th birthday (happy birthday!!) and in a way, it also marks our 10 year anniversary as friends.

Cata at fiket playing UNO

I will never forget the day I asked about your last name and it turned out that your cousin was my first love.

It took me 2½ years to get over him and despite the fact that I might still be slightly messed up because of how things ended with him, I look back and see how that extreme heartbreak was necessary because it led me to one of the biggest loves of my life – you.

Cata and Neil at Fiket

We haven’t always seen eye to eye on things in the past, like the whole Neil / Dave situation / soap opera that happened in high school…

But despite our differences and despite both of us being incredibly stubborn, we managed to find our way back to each other and we had a lot of fun during that whole process.

We went to Prague, not once, but twice!

Mia and Cata on Prague trip

Cata and Dave Prague trip

Neil and Cata Prague trip

Cata and Dave on the boat in Prague

(as you can see there – neil / dave / neil / dave haha)

We spent a lot of our time studying at fiket and generally having a typical teenage high school life with parties like IB awards (I love how you still wear that red lipstick!)

Cata and Dave at IB awards

Prom nights at the Hilton

Dave and Cata at prom

Cata at prom

And crazy trips going skiing in the alps, mini breaks in London and graduation party holiday in Barcelona

Mia and Cata - Girls night out in Barcelona, dinner at seafood place

Cata and Orsi - Girls night out in Barcelona getting drunk & dancing

Cata hung over in Barcelona

Orsi and Cata very hung over in Barcelona (you in my Nina Simone tee!)

You were the one who convinced me to move to London in 2005 and not take a gap year. I will never forget arriving at Kings Cross and walking around the corner by Scala to catch a cab.

I’m scared to think about how my life would have turned out if you wouldn’t have given me courage and that extra push I needed to move here and follow my dreams.

The three years we spent at university were pretty strange and we kind of drifted apart, even though we met up once in a while.

Remember making sushi in my disgusting & tiny halls of residence and getting absolutely TRASHED at the bar we had there on like Martini and £1 shots in the bar?

Cata making Sushi at halls

Cata at James Leicester Halls

I was always a bit jealous of the new friends that you made during our uni years. Not because I wasn’t making friends, but because it felt like they completely stole you away from me. And even though I made new friends, none were ever as good as you & the IB crew…

I’m sure you have lots of great memories from your uni years, I found this picture of you from one of your uni parties (not sure when it was or where, but its the only one I have of you that I didn’t take).

Cata at some UCL party

I will never forget the drunken argument we had at Cargo when Ina was visiting us. You know… that time when all my frustration and anger and sadness about us and our friendship just came out.

I think that was a turning point in our friendship because you made me a promise that night that you would change and try to be a better friend, and you really kept that promise ever since.

So we both started making more efforts to see each other and do things together.

Like that one day festival we went to in Finsbury Park

Cata and Orsi at Finsbury Park

Uni graduation celebrations

Dave Martin and Cata at UCL unofficial mini graduation party

Cata and Orsi at UCL unofficial mini graduation party

Eurovision nights

Dave and Cata Eurovision

Cata and Dave Schlager

Birthdays (yours and mine)

Cata Dave Orsi - Orsi 24th Bday

Neil and Cata - Joint 24th Bday

Cata - Orsi's Harry Potter themed 25th bday

Random Fika catch ups or drinks or meals whenever we could fit it in

Catch up din dins with Cata

Not to mention the fantastic BBQs at Russell Avenue

Cata first BBQ

Cata and Orsi first BBQ

Cata deep in thought about life at second BBQ

Cata smiling at second BBQ

We’ve survived several awkward boy incidents, totally fucked up living incidents with insane landlords and flats burning down, stressful job situations, tight budget and no money periods, depression, illness, loneliness – you name it, we did it and we made it!

We even survived a damn half marathon together!!

Cata and Orsi Amsterdam Half Marathon

I can’t thank you enough for being my friend because I know that I wouldn’t be the person I am today if it wasn’t for you.

It hasn’t always been easy for us, but our friendship has been tested and survived so many things during these past 10 years.

It has grown, evolved and matured, and I know with confidence and love that no matter what happens in my life, you will be there for me, just like I will be there for you.

So a big happy birthday again on your very special day!

I can’t wait to spend the rest of my life with you as my best friend.

Love you