Year: 2011

#mamusicindustries MED7020: Thoughts on the role of music radio in the music industries

Negus gives an overview of the relationship between music radio and record labels in North America and the UK, and presents their similarities and differences, whilst Percival gives a more in-depth explanation of the two in UK, and Rothenbuhler & McCourt in the USA. All discuss the power of radio as promotional tool for labels, but […]