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By Daniel Horowitz

Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the iteration that got here of age within the past due Fifties and early Sixties concerning the risks posed via ads, social mountaineering, and deliberate obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was once a journalist who performed a big position within the nation's transition from the mostly complacent Nineteen Fifties to the tumultuous Nineteen Sixties. He was once additionally one of many first social critics to learn from and foster the newly energized social and political cognizance of this era. established partly on interviews with Packard, Daniel Horowitz's highbrow biography specializes in the interval within which Packard left journal writing to writer his most renowned works of social feedback. Horowitz strains the impact of Packard's schooling and early years in rural Pennsylvania, offering a deeper figuring out of his proposal and his later books. Packard's lifestyles, Horowitz contends, illuminates the dilemmas of a contract social critic with no inherited wealth or educational association. His profession additionally expands our knowing of ways one period formed the subsequent, underscoring how the antagonistic Sixties drew at the mass tradition of the former decade.

Originally released in 1994.

A UNC Press Enduring variation -- UNC Press Enduring versions use the newest in electronic expertise to make on hand back books from our distinct backlist that have been formerly out of print. those variants are released unaltered from the unique, and are offered in reasonable paperback codecs, bringing readers either ancient and cultural value.

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