Download E-books Creative Marketing for New Product and New Business Development by Akira Ishikawa (2008-09-08) PDF

By Akira Ishikawa

New items and new company improvement require leading edge, inventive advertising options on the way to effectively differentiate them from competing items available to buy. this significant e-book explores and elucidates the essence of creativity, with an emphasis on the right way to continue with R&D actions strategically and the way to attach them with winning items, companies and commercialization. utilizing fascinating, genuine case experiences reminiscent of ''Healthy Tea '' constructed through Japan Coca-Cola, Inc., the advice engine ''Teach Me digital Appliances'', and the improvement of assorted robots, the e-book uncovers the key of profitable advertising and marketing and indicates find out how to increase and set up new services on a sustainable foundation. it's going to for that reason entice either company practitioners in addition to researchers and scholars attracted to innovation and advertising and marketing concerns.

Show description

Read or Download Creative Marketing for New Product and New Business Development by Akira Ishikawa (2008-09-08) PDF

Similar Business books

Extra info for Creative Marketing for New Product and New Business Development by Akira Ishikawa (2008-09-08)

Show sample text content

Rated 4.50 of 5 – based on 14 votes